Chris Seal is Emeritus Professor in the Human Nutrition and Exercise Research Centre, Newcastle University. He joined the University in 1983 and has spent the last 40 years promoting interdisciplinary nutrition research and teaching. He is best known for his research on cereal and carbohydrate nutrition; in particular he is an acknowledged international expert on whole-grain nutrition. He has managed some of the largest whole-grain intervention studies worldwide with funding from the Food Standards Agency, Public Health England and Industry. His work underpins efforts to establish legal definitions of ‘whole grain’ and ‘whole-grain food’ and he is a member of the Whole Grain Initiative, an International Task Force promoting whole grain consumption and setting national and international dietary intake recommendations.